THE LAUNCH OF 27 EAST END GARDEN RESIDENCES – MIRHA HOMES DEVELOPMENT
Blitz PR & Marketing | Real Estate Campaign | August 2025
Overview
MIRHA Homes Developments partnered with Blitz PR & Marketing, a leading PR agency in the UAE, to announce the launch of 27 East End Garden Residences, a premium real estate project set to redefine modern living.
Blitz was retained to develop a comprehensive public relations strategy, draft a compelling press release, and secure widespread media coverage across leading UAE national news outlets. By leveraging Blitz’s expertise in real estate PR campaigns, the objective was clear: ensure the launch received strong, credible, and widespread coverage, building trust and visibility for both the brand and the project.
The Challenge
In an increasingly competitive UAE real estate market, it is crucial for developers to cut through the noise with high-impact PR campaigns. The challenge for Blitz was to deliver a launch announcement that would not only reach national media but also secure visibility across business, construction, and real estate trade publications, amplifying the brand’s positioning in the market.
Our Strategy
Blitz crafted a highly targeted press release distribution plan, designed to position MIRHA Homes Developments and the 27 East End Garden Residences project as a trusted and credible investment opportunity.
Key highlights of the approach:
- Press release drafting with clear messaging tailored for the UAE national press and real estate business media.
- Targeted outreach to leading national newspapers, online platforms, and industry trade outlets.
- Ensuring strong alignment between brand narrative, search visibility, and media credibility.
The Results
The campaign delivered outstanding media impact and measurable results, showcasing Blitz’s ability to drive visibility in the real estate sector.
- Coverage secured across 6+ tier-one outlets, including:
- Khaleej Times
- Construction Business News
- Zawya
- Business Today Middle East
- MENA FN
- And other leading UAE publications.
- Over 10 million campaign reach across online and print media channels.
- Immediate boost in Google search visibility for both MIRHA Homes Developments and 27 East End Garden Residences, achieving first-page results on search engines.
- Enhanced brand credibility with widespread national coverage, strengthening trust among investors, stakeholders, and the wider real estate community.
Conclusion
The successful real estate PR campaign for the launch of 27 East End Garden Residences highlights Blitz’s ability to deliver high-value results in competitive industries. By combining strategic PR planning, targeted media outreach, and measurable results, Blitz helped MIRHA Homes Developments achieve maximum visibility and credibility in the UAE market.
Key News outlets
Coverage in national news outlets including Khaleej Times, Zawya and Construction Business News
6+ Stories
The News was covered by over 6 news outlets across the UAE.
10+ Mn Reach
The total news reach was over 10+ Million users
SEO Impact
Coverage across key outlets let to both the brand the project being visible on Google Search
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